Re-engage former customers by extending personalized and targeted offers that are delivered at the right time. Refloat uses data like customer segmentation, cancellation reason, and additional factors to automatically create highly personalized reactivation offers.
Increase LTV
Retain more customers, automatically
Continue focusing on your ordinary responsibilities
Ditch generic emails after a customer churns. Our automated solution crafts reactivation campaigns based on the specific reason entered during the cancellation, or if it was caused by a payment failure.
Any user activity within your app post-churn is also considered to ensure the right campaign is sent at the right time.
Data-driven
Extensive data collection, segmentation and analysis is conducted to ensure that the optimal playbook to win back each individual customer is run.
Experimentation
We obsess over continuous testing, because even the smallest improvements have compounding effects on your business.
Automated
Let Refloat's automated solutions manage your subscription lifecycle, freeing you to focus on innovating and improving your product.
No more, no less
When a 9% discount can reactivate a customer, offering 20% is excessive. Our goal is to reactivate customers without overextending discounts.
Human touch
Depending on why the customer originally churned, Refloat may try to facilitate a conversation between the customer and your customer success team to address the issues, avoiding the need for a discount.
Second attempt
If a customer cancelled their subscription through Refloat's cancellation flow, the reactivation offers will differ from those provided during the cancellation process. Any wins made in one playbook enhance the other, resulting in better overall performance.
One-click reactivations
Remove barriers for customers to reactivate their subscriptions. Without evening having to sign in, a single click is all that's needed.
Reactivation wall
Block access to your app post-churn while enabling customers to reactivate their subscription with a single click.
You define the thresholds and boundaries, from setting maximum discount amounts to deciding how long pauses and extensions of trials may last. You choose which tools from our toolbox that may be used, along with any mandatory cancellation options. Within those boundaries, Refloat operates and maximizes optimization.
While you focus on creating outstanding products, Refloat’s data-driven and automated solution fine-tunes subscription lifecycle processes so you retain even more customers.
