Lower cancellations and boost retention by automatically personalizing the cancellation flow for each customer. Cut down on active churn, without having to become an offboarding expert.
Increase LTV
Retain more customers, automatically
Continue focusing on your ordinary responsibilities
Refloat recognizes that not all customers are created equal—differing not only in their value to your business but also in the reasons they may be considering leaving. Through ongoing experimentation and machine learning, Refloat fine-tunes the optimal playbook for your different customer segments.
Refloat connects directly to Stripe and analyzes all your customers—both current and past— segmenting them into cohorts by criteria such as duration of subscription, total spend, flakiness, type of subscription plan, and engagement. These data points, along with many other factors, are used to determine which playbook to run to persuade each individual customer not to cancel their subscription.
The most effective retention offer might be a $52 one-time discount for your most valuable customers, whereas an 11% discount for the next three billing cycles could be best for retaining flaky customers. For those on quarterly plans showing a drop in recent activity, offering a 5-week subscription pause might just do the trick.
Besides using numerous tactics to retain customers, we also prioritize the optimization of our offers to ensure they are both effective and economical. If a customer can be retained with a 9% discount, there’s no rationale for offering 20%. Furthermore, for a customer experiencing technical issues, Refloat may suggest that a support agent reaches out to them instead of offering a discount.
Plan adjustments
Refloat recognizes that not all customers are created equal—differing not only in their value to your business but also in.
Subscription pauses
Refloat recognizes that not all customers are created equal—differing not only in their value to your business but also in.
Various discount types
Refloat recognizes that not all customers are created equal—differing not only in their value to your business but also in.
Trial extensions
Refloat recognizes that not all customers are created equal—differing not only in their value to your business but also in.
Support access
Refloat recognizes that not all customers are created equal—differing not only in their value to your business but also in.
1.
Create your Refloat account
Refloat recognizes that not all customers are created equal—differing not only in their value to your business but also in.
2.
Connect to Stripe
Refloat recognizes that not all customers are created equal—differing not only in their value to your business but also in.
3.
Add the Refloat snippet
Refloat recognizes that not all customers are created equal—differing not only in their value to your business but also in.
4.
Update cancel button
Refloat recognizes that not all customers are created equal—differing not only in their value to your business but also in.
6.
Receive biweekly reports
Refloat recognizes that not all customers are created equal—differing not only in their value to your business but also in.
Subscription pauses
Allow customers to put their subscriptions on hold instead of forcing a cancellation. Refloat automates the entire process, seamlessly resuming the subscription when the pause ends. Plus, if the customer visits your website while paused, they'll be greeted by Refloat's Pause wall, equipped with a simple one-click button to resume their subscription.
Plan adjustments
Customer needs change over time. With Refloat, customers can effortlessly switch plans instead of canceling their subscription. Whether upgrading, downgrading, or transitioning to hidden plans, Refloat analyzes customer activity and other factors to recommend the most suitable plan.
Discount types
From one-time to recurring, and from percentages to fixed amounts, Refloat tests various discount strategies to see which is most effective for your different customer segments. We then fine-tune the playbook further, finding the lowest discount that still yields optimal results.
Support access
A discount or pause will not resolve the concerns of a customer experiencing technical difficulties. For these situations, we facilitate communication between the customer and your support team, by either direct integration with Intercom, or by notifying your support staff via Slack or email.
Trial extension
Some customers need more time to see the full value of your product. Don't let them churn after you've successfully guided them through most of the sales funnel. Refloat allows these users to extend their trials, giving you extra time to prove the value of your product.
You define the thresholds and boundaries, from setting maximum discount amounts to deciding how long pauses and extensions of trials may last. You choose which tools from our toolbox that may be used, along with any mandatory cancellation options. Within those boundaries, Refloat operates and maximizes optimization.
While you focus on creating outstanding products, Refloat’s data-driven and automated solution fine-tunes subscription lifecycle processes so you retain even more customers.
